CAMPAIGNS FEBRUARY 13,2020

MARUTI SUZUKI’S MISSION GREEN MILLION - A STEP FORWARD IN REVOLUTIONISING GREEN MOBILITY | ARENAWORLD

Maruti Suzuki has always taken pride in understanding the needs of its customers and evolving continually to their desires. With high pollution levels and an impending environmental crisis, the need of the hour is to address the same by implementing actionable measures that inspire consumers to adopt greener lifestyles. Maruti Suzuki, on recognising this, launched the Mission Green Million during the Auto Expo 2020. Through this campaign, Maruti Suzuki aims to sell at least 1 million green vehicles in India in the next few years, increasing the penetration of such cars in the market.

What should enable Maruti Suzuki to achieve this feat with a fair amount of ease is the fact that unlike many other OEMs that offer green vehicles, Maruti Suzuki is expanding its offerings of the same to include green car options in each segment. This should make it feasible for consumers from all walks of life to purchase green cars and decrease their carbon footprints. Maruti Suzuki unveiled six green cars at the Auto Expo 2020, along with CONCEPT FUTUROe. The brand also launched a catchy theme song for the campaign to inspire youngsters to connect with their message.

In an effort to raise more awareness about how simple it is to be more mindful about consuming resources, Maruti Suzuki collaborated with a range of influencers and celebrities who took to social media to take the #GreenDrivePledge, which includes taking eco-friendly measures like switching off the car engine at red lights, carrying reusable water bottles in their cars, and using metal straws over plastic ones.

Additionally, Maruti Suzuki also unveiled the Maruti Suzuki Studio, a first-of-its-kind effort launched by an OEM to spread awareness about the need for green mobility. The Maruti Suzuki Studio made Maruti Suzuki’s presence at the Auto Expo a raging success, with fans attending multiple events to listen to their favourite stars speak.

When it comes to preserving the environment, no step is too small. With the widespread adoption of #GreenDrivePledge on social media, and positive reactions towards Mission Green Million during the Auto Expo, Maruti Suzuki has proven that most customers want to do their bit to preserve the environment.

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February 26,2020