Bold and Dynamic with SUV stance packed with enhanced safety features
New Delhi : With its unique bold stance and posture bundled with spacious
and exciting interiors, Maruti Suzuki’s latest offering – Mini SUV S-PRESSO
is set to launch this festive season.
S-PRESSO is Maruti Suzuki’s indigenously conceived, designed and developed
vehicle that is made for India as well as the world. Built on Maruti Suzuki’s ARENA
philosophies of advanced technology and new age designs; S-PRESSO is poised
to appeal to individuals who want to lead an exciting life.
Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India
said, “Today's youthful customers desire a reflection of their personality
in the products they own. Our internal research suggests that the criteria of buying a
car for the youth, apart from affordability, acquisition cost and maintenance, now also
include design and aesthetics. With Mini SUV S-PRESSO, we offer a
unique, premium, feature-rich and bold car that will disrupt the entry car segment in
the country.”
The name S-PRESSO is inspired from the universally favourite coffee drink –
Espresso, which stands out for it’s strong, robust and bold characteristics.
S-PRESSO epitomises youthfulness, vitality and energy, which resonates with
its target audience’s lifestyle as well.
Mr. C.V. Raman, Senior Executive Director (Engineering), Maruti Suzuki India
said, “Maruti Suzuki has always developed new segments and cars to match the
changing needs, tastes and lifestyles of our customers. Designed in-house by Maruti
Suzuki, S-PRESSO marks a big shift in the way compact cars are created
and crafted in India. Its design language is inspired from our line-up of SUVs and the
modern user’s lifestyle. The Mini SUV S-PRESSO is testimony of Maruti
Suzuki’s journey to deliver designs, technology and experiences that are ahead of their
time, taking consumers on a drive into the future.”
Issued by:
Corporate Communications,
Maruti Suzuki India Limited,
1, Nelson Mandela Road,
Vasant Kunj, New Delhi
Ph: 91-11-4678 1000
Email: corp.comm@maruti.co.in
Website: www.marutisuzuki.com
Twitter: @MSArenaOfficial