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Press release

28 Mar 2024

Maruti Suzuki spotlights Strong Hybrid technology in a new campaign – 'It's Unbelievable. It's Strong Hybrid.'

Maruti Suzuki spotlights Strong Hybrid technology in a new campaign –
'It's Unbelievable. It's Strong Hybrid.'

  • Strong Hybrid Technology available in Grand Vitara and Invicto
  • Offers a mileage of over 1200 km on a single full tank*
  • Upto 60% of city driving on EV mode^

New Delhi: Maruti Suzuki India, the country's leading automobile manufacturer, announces the launch of its latest brand campaign – ‘IT’S UNBELIEVABLE. IT’S STRONG HYBRID.’ Featuring the advanced Grand Vitara and the extraordinary Invicto, the campaign stems from a simple yet powerful thought: ‘the extraordinary benefits of Strong Hybrid technology’. The campaign has been conceptualized to educate consumers about Maruti Suzuki's commitment to bring technologies that not only benefit its consumers but also foster a sustainable environment. The campaign demonstrates how Maruti Suzuki Strong Hybrid technology, harmoniously blends electric mobility with Internal Combustion Engine (ICE), harnessing the power of both under various driving conditions.

With the ability to be 60% on EV mode under city driving condition, the technology delivers an eco-friendly and remarkably silent drive experience. Strong Hybrid technology also offers unmatched fuel-efficiency providing a range of more than 1200 km* in a full tank and significantly lower carbon emissions.

Commenting on the launch of the new campaign, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “Strong hybrid vehicles are pivotal in propelling sustainable mobility forward, and our latest campaign is crafted to educate our audiences on the unbelievable benefits this sophisticated technology offers. The surge in demand for strong hybrid technology vehicles, nearly doubling from last year, underscores a growing eco-consciousness among consumers. The increasing demand for sustainable transportation among consumers also translates into Strong Hybrid sales almost matching those of electric vehicles for this financial year. Through this initiative, we endeavour to arm consumers with comprehensive insights into the beneficial attributes of Strong Hybrid vehicles.”

What sets Strong Hybrid cars apart is the incorporation of regenerative braking technology, a game-changer that converts braking energy into electricity. In suitable conditions, Strong Hybrid technology lets the vehicle seamlessly operate in electric mode, significantly reducing emissions and promoting a cleaner, eco-friendly driving experience, allowing consumers to contribute to a greener, more sustainable future. Not only does the Strong Hybrid technology reduce fuel consumption and tailpipe emissions, but it also instills confidence in long-distance travel, providing peace of mind and convenience.

The brand campaign kicks off with the unveiling of a captivating TV commercial that encapsulates the essence of driving a Maruti Suzuki Strong Hybrid car. The TVC, broadcasted across various platforms, aims to bring forth the benefits of Strong Hybrid technology, emphasizing Maruti Suzuki's commitment to a sustainable, greener, and more efficient future.

Here’s the link to the TVC -

Issued by:
PR & Communications,
Maruti Suzuki India Limited,
#1 Nelson Mandela Road, Vasant Kunj, New Delhi
Ph: 91-11-4678 1000
Email: | Twitter: @Maruti_Corp

*Fuel efficiency as certified by test agency under rule 115 of CMVR 1989
Grand Vitara: With Fuel Tank capacity of 45L, range is 1258.65 km (45L x 27.97km/l)
Invicto: With Fuel Tank capacity of 52L, range is 1208.48km (55L x 23.24km/l)

^Depending on driving and road condition

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