Maruti Suzuki to partner with Punjab Government to manage 32 Driving Training Institutes across the State
Apr 10, 2015
Maruti Suzuki to partner with Punjab Government to manage
32 Driving Training Institutes across the State
In a first partnership of its kind,
car market leader Maruti Suzuki India Limited (MSIL) will team up with Government
of Punjab to manage and run 32 Driving Training Institutes in the State.
The institutes will offer high quality driving training, using driving simulators,
class room instruction and practical training. Once fully operational, the Driving
Training Institutes will be able to train around 10,000 learners in first phase
including women, youth and the underprivileged, annually. This driving training
initiative would also help in enhancing employability of youth in Punjab. MSIL will
undertake management of the Driving Training Institutes. It will provide driving
simulators, training cars (with dual control accessories) and course curriculum.
The Company will invest around Rs 3 crore in a phased manner under this CSR program.
To mark this partnership, an MoU was signed today between Mr. Ashwini Kumar, State
Transport Commissioner, Government of Punjab & Mr. RS Kalsi, Executive Director,
Marketing & Sales, Maruti Suzuki India Limited
On the occasion Mr. Anurag Agarwal, Secretary, Transport, Government of Punjab said,
“We are delighted to partner with the country’s leading carmaker on the critical
subject of Road Safety. We will benefit from Maruti Suzuki’s vast experience and
expertise in this area. Over 10,000 learners initially are expected to benefit from
the state of the art facilities of Driving Training Institutes spread in Punjab."
Highlighting the initiative, Mr. RS Kalsi, Executive Director, Marketing & Sales,
Maruti Suzuki said, “India needs high-quality training in safe driving on a massive
scale. Partnerships will help us achieve the scale. All our existing safe driving
initiatives like IDTRs or MDS are shining examples of successful partnerships. Through
collaborative approach we have touched nearly 2.5 million people, but realise that
this is only a drop in the ocean. We are very happy to partner with the Punjab Government
on this unique and pioneering initiative.”
The Driving Training Institutes will be located near automated driving test tracks
which will be used by RTOs to conduct driving tests for license seekers.
Nearly 2.5 million trained so far by MSIL
Maruti Suzuki, started its safe driving initiative with Institute of Driving and
Traffic Research (IDTR) in partnership with Delhi Government in the year 2000. Maruti
Suzuki currently manages six IDTRs including two in NCR and one each in Dehradun,
Vadodara, Rohtak and Bahadurgarh, in partnership with state governments. These institutes
offer learner and refresher courses, including to commercial vehicle drivers.
Many trainees find gainful employment after completing their training program. Nearly
5000 tribal youth in Gujarat, many of them landless workers, have found jobs or
turned successful entrepreneurs after being trained in the residential program at
IDTR, Vadodara, run by Maruti Suzuki in partnership with Gujarat government.
Maruti Suzuki also collaborates with its dealers who manage and operate nearly 340
Maruti Driving Schools (MDS) across the country. MDS are neighbourhood driving schools
that are equipped with driving simulators and offer a mix of class-room and practical
training by trained instructors (including women). Over half the people trained
at MDS are women.
The IDTRs and MDS have trained nearly 2.5 Mn people in safe driving practices in
The IDTRs and MDS also design customized programs for corporate employees, women
and police and paramilitary personnel to expand the reach of safe driving practices.
Under its Safe Driving initiative, Maruti Suzuki also has “Train the Trainer” program
for driving instructors that helps to multiply the impact.