|India's number one carmaker Maruti Suzuki India Limited is set to launch India's first BS-IV compliant passenger car, Ritz, on May 15.
Ritz is a tallboy hatchback, positioned in the premium A2 market segment. The Maruti Suzuki Ritz, adopts a contemporary European design and is positioned at the growing premium-end of the compact car market.
Ritz will be the first passenger car in India to be compliant with the BS-IV emission norms, in petrol as well as diesel variants. This is many months ahead of the BS-IV norms being applicable in India, reinforcing Maruti Suzuki's leadership position.
With Ritz, MSIL aims to consolidate its leadership in the highly competitive compact car segment. The company commands the largest market share of 58 per cent in the A2 segment.
Being a car meant for the family, the Ritz has received special attention in the area of seating comfort. The rear seat has been designed for comfortable seating of 3 passengers.
The suspension of the vehicle with a ground clearance of 170 mm has been tuned for Indian road conditions.
Ritz is MSIL's eighth new model within 48 months following the launch of Swift, Zen Estilo, SX4, Swift Diesel, Grand Vitara, Swift Dzire and A-star. In the A-2 segment, Ritz will be the 7th offering for the customers by Maruti Suzuki.
The Ritz combines modern European design, the sportiness of the Swift, the latest in engine technology and Suzuki's globally acclaimed expertise in compact cars. The Ritz further reiterates Maruti Suzuki's commitment to bring global car models for its customers in India.
The Ritz will be available with two different engine options: a brand new K-series 1.2 litre, four-cylinder, 85PS Petrol engine and the super-successful 1.3 litre, 16-valve DDiS, 75PS Diesel engine.