The highlight in March has been the early success of the company's latest model, DZire, which was launched on March 26, 2008. The company sold 5,658 units of DZire during the month.
This, however, is not an indication that monthly sales of DZire will be maintained at this level. Like with all new models, the initial sales dispatches are higher than normal as they include cars for customer test drives and for display at showrooms. Besides, the novelty factor also contributes to higher than usual sales in the initial days.
The company sold 64,421 units in the domestic market during March 2008.
Having already attained export targets for the year in time, the company's exports for March 2008 show a drop over the high base of March 2007.
The sales figures for the full year 2007-08 and for March 2008 are given below: