Speaking on the partnership, Mr Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki
India, said, “Mobility startup incubation program addresses the needs of early stage startups, which
have potential of becoming large-scale businesses. This partnership with IIMB will spearhead
innovation in mobility space. The Indian startup community provides much needed impetus to Hon’ble
Prime Minister’s vision of Startup India. The tie-up is aimed to nurture the next generation companies
that will define future mobility solution and can make a significant contribution to create jobs.”
Elaborating on the initiative, Prof Venkatesh Panchapagesan, Chairperson, NSRCEL, said “Our
mobility program provides startups the practical expertise of a leader like Maruti Suzuki with the
incubation support depth and experience of NSRCEL. We will leverage the broader IIM Bangalore’s
network of faculty, students and alumni as well as the expertise and counsel of a host of partner
institutions who are active in this domain. Our message to the startups is simple: Once you come in,
we will do whatever it takes to make you successful.”
Under this program, early stage startups will get incubation support and a chance for potential
partnership with Maruti Suzuki to fast-track the growth of their venture. Startups will get Maruti
Suzuki’s support for need assessment, access to domain expert, investor connect, mentoring,
guidance to regulations and demo day to catalyse its growth.
The program will select professionals who have technology in digital, data and AI/ML in the fields of
autonomous mobility, shared mobility, mobility solution for rural, connected cars, vehicle diagnostic,
vehicle safety and advanced driver assist system, supply chain management, block chain, data
security, warehousing, finance, advertisement and loyalty program.