The customer is able to compare multiple scenarios for his car loan and make an informed choice of loan partner, loan tenure etc.
For this Maruti Suzuki has currently partnered with eight financiers: HDFC Bank, Yes Bank, ICICI Bank, IndusInd Bank, Cholamandalam Finance, AU Small Finance Bank, Mahindra Finance and Kotak Mahindra Prime. Subsequently, the Company will on-board other key financiers. The improved transparency around the loan offers and related charges empowers the customer to make a good decision in a very convenient manner.
Customer centricity has always been the key mantra for Maruti Suzuki. The pilot for Smart Finance was carried out in Gurugram and feedback was gathered from the customers to improve the user interface to provide a seamless and delightful customer experience.
The Smart Finance service is now available for NEXA customers, for salaried employees, in 30 cities including Delhi, Gurugram, Lucknow, Jaipur, Mumbai, Pune, Ahmedabad, Chennai, Bangalore, Hyderabad, Indore, Kolkata, Cochin, Chandigarh, Guwahati, Goa, Bhubaneswar, Bhopal, Coimbatore, Surat, Vadodara, Ranchi, Raipur, Nagpur, Trivandrum, Vishakhapatnam, Udaipur, Kanpur, Vijayawada, and Dehradun.
Progressively, it will be offered for the ARENA customers, addition of new financiers, inclusion of self- employed profiling and extension to new cities in this digital finance journey.