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Maruti Suzuki unveils premium prowess with Concept CIAZ and Global SX4 S-CROSS th Glimpse of the future; foray into new segments
Aggressive stance; `future ready’ with new models for new segments
Car market leader Maruti Suzuki India Limited unveiled two global models Concept CIAZ and SX4 S-CROSS on the inaugural day of the Auto Expo 2014 here today.
The Company expressed its preparedness for the future with two distinct offerings positioned for different segments and will help Maruti Suzuki gain foothold in new segments.
The vintage red coloured Concept CIAZ (pronounced as: chi-aaz) and the imposing rugged black coloured SX4 S-CROSS were jointly unveiled by Mr. Toshihiro Suzuki, Executive Vice President, Suzuki Motor Corporation, Japan and Mr. Kenichi Ayukawa, Managing Director and CEO, Marui Suzuki India Limited.
The stunning models positioned on the center stage give a glimpse of Maruti Suzuki’s plans to foray in new and distinct segments to retain its leadership position in the Indian market.
Unveiling the two `future ready’ global offerings Mr. Toshihiro Suzuki, Executive Vice President, Suzuki Motor Corporation said, "The two cars that we unveil today follow the footsteps of the iconic Suzuki Swift. These models are designed to meet the varied requirements of discerning customers around the world. While the SX4 S-CROSS is a real crossover with authentic performance, the Concept CIAZ is designed to meet the growing demand in C-Segment market in India, China and elsewhere."
On the occasion Mr. Kenichi Ayukawa, Managing Director and CEO, Maruti Suzuki India Limited said, "Concept CIAZ and SX4 S-CROSS are two premium segment global offerings. This rich line up will strengthen our product portfolio and prepare us for the future."
Reinforcing Maruti Suzuki’s strong customer connect he added, "The vehicles that you see here today reflect our thought and belief. If you like them, they may be amongst you on the Indian roads, in future. As a customer, your right judgment has guided us over the past 3 decades. We promise to bring exciting and relevant products, as you need them."
On display at the center of the Maruti Suzuki pavilion rests the shining Concept CIAZ. Concept CIAZ is a classy urbane A3-segment sedan especially designed by Suzuki Motor Corporation for leading markets such as India and China. Concept CIAZ is a fusion of sportiness and elegance and is expected to strengthen company’s portfolio in upper A3 segment. Through a dynamic body shape with edgy character lines, Concept CIAZ projects a truly authentic sedan style. (Detailed product note shared separately)
Global SX4 S-CROSS
Global model SX4 S-CROSS brings forward Suzuki’s capability to offer best of the two segments together and create a new segment for its discerning customers across global markets. The imposing SX4 S-CROSS showcased as a reference vehicle, reflects Maruti Suzuki’s openness to diversify in new segments and strengthen the product portfolio. The highly positive customer response to the Ertiga gives confidence to the Company to reinforce its presence in the segment. (Detailed product note shared separately)
Celebration all the way
Carrying forward the legacy of celebrating happiness, the theme for this year’s auto expo is ‘Celebrate’ which pairs spontaneity and spirit of unity in India.
The Maruti Suzuki pavilion displays 13 thematically customised cars created exclusively for the Auto Expo celebrations. While the new Concept and Global model showcase the global product portfolio, these tailored cars bring forward the immense innovative opportunities for the Maruti Suzuki customer. Bringing these designer cars to Auto Expo is also Maruti Suzuki’s way to ‘Celebrate’ its long standing association with the Indian customers.
In sync with the ‘Celebrate’ theme, Maruti Suzuki will also engage its patrons in on-the-spot fun activities at the pavilion, offering lively engagement and entertainment all through the megashow. (Detailed note on Celebrate theme shared separately)
As a forerunner to the Auto Expo, Maruti Suzuki launched its dedicated microsite for the event along with a mobile application for the auto enthusiasts. Maruti Suzuki will also release its car anthem for India during the Auto Expo.