In recent years, MPVs have emerged as the fastest growing sub-segment among UVs,
showing a growth of around 20 percent (3-year CAGR). MPVs presently account for
around 10 % share of the Indian automobile industry. Ertiga is positioned as a Life
Utility Vehicle.
Speaking at the launch, Mr. S. Nakanishi, Managing Director and CEO said,
"Ertiga
is a major step forward for Maruti Suzuki. Many urban families in India are now
looking for a vehicle that offers more space and flexibility than a sedan, without
being bulky, bland and expensive like a Utility Vehicle.These families are currently
having to compromise, and settle for a vehicle which does not meet their lifestyle
needs. The Ertiga is designed for these customers. Itis another example of our ability
to pack power, performance, space and features in a compact package."
Global launch
Designed primarily for India at Suzuki, Japan, Ertiga represents aspirations of
young
urban Indian families that are
active and connected. It
also displays Suzuki's ability to bring compactness, style and high fuel efficiency
to Utility Vehicles. India is the first market to sell Ertiga, followed by other
South East Asian markets.
Ertiga: A unique package
On the first glimpse, the Ertiga displays the distinct UV outline, but under the
monocoque frame lies the car DNA which makes Ertiga special.
The Ertiga is an attractive option for customers looking to upgrade to a sedan.
Besides, families who had to earlier settle for Utility Vehicles now have an option
that is stylish, plush, spacious and attractively priced.
The initial test drive reports on Ertiga have complemented its car like ride and
handling capabilities while offering UV like space, and power, performance, fuel
efficiency.
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It is stylish and contemporary, not huge and overbearing
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Offers flexi-seating to accommodate 5+2 people (2+3+2) and a lot of baggage
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Compact, easy to drive, park and maneuver.
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Plush interiors and upscale features
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High on performance
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Having set the highest benchmarks across segments on 'lowest cost of ownership',
Ertiga simply expands the experience in terms of fuel efficiency.
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Attractively priced
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