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Unmatched Performance | Unparalleled Style | Unique Presence
Gurugram: Celebrating NEXA’s 7th anniversary, Maruti Suzuki today unveiled its game-changer SUV, The Grand Vitara. Encapsulating the “Create. Inspire.” value statement of NEXA, the Grand Vitara is a multi-product offering that is set to disrupt the SUV market in the country
Featuring NEXA’s signature design language– Crafted Futurism, the premium SUV features a distinct exterior design, sophisticated interiors, segment-leading features and an industry redefining fuel-efficiency powered by its revolutionary Hybrid Powertrains.
Speaking on the global unveil, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “Maruti Suzuki has led the market with its slew of new product launches across segments, catering to the diverse needs of the new-age Indian customer. With the global unveiling of the Grand Vitara, we bring an SUV which embodies the best of Suzuki design, technology and performance. Packed with the Suzuki ALLGRIP legendary off-roading prowess as well as a strong & aggressive design, it inherits the pure SUV DNA of the iconic brand, Vitara. Moreover, with the introduction of the revolutionary Intelligent Electric Hybrid system, the Grand Vitara paves the way for a cleaner, greener, sustainable and carbon-neutral world. We are confident that Grand Vitara will set a new benchmark for SUV lovers in the country and redefine Joy of Mobility for our customers.”
While talking about the expectations from the Grand Vitara, Mr. Shashank Srivastava, Senior Executive Director (Sales & Marketing), Maruti Suzuki India Limited, said, “The SUV segment has grown tremendously in the past 4 years as customers have shown a strong inclination towards an assertive design, dominant road presence and new-age technology. With our diverse product range, Maruti Suzuki has been a leader in the UV segment continuously for the last five years. As a market leader, we have consistently disrupted every segment with our offerings. And today, celebrating NEXA’s 7th anniversary, we are delighted to present a much-awaited premium and revolutionary SUV, “The Grand Vitara”, which will be another game-changer in the Industry.
He added, “A multi-product offering, The Grand Vitara will appeal to a wide range of customers with its multiple offerings, across powertrains, drivetrains and features. The Grand Vitara will pamper customers with a host of options ranging from Suzuki’s legendary ALLGRIP technology, the Intelligent Electric Hybrid Technology and the Progressive Smart Hybrid Technology equipped with Manual and 6-Speed Automatic transmission. With much sought-after premium features such as the Panoramic Sunroof and Ventilated Seats, the Grand Vitara will enamor customers. The benchmark-setting new breed of SUVs – Grand Vitara is an unparalleled and unmatched package for a wide range of customers seeking a premium SUV to match their varied lifestyles. Continuing the NEXA philosophy of introducing innovative technologies, we are delighted to present NEXAVerse- a new way of experiencing the Grand Vitara in Metaverse."
Speaking about the latest offering from NEXA, Mr. C V Raman, Chief Technical Officer, Maruti Suzuki India Limited, said, “Grand Vitara, with its revolutionary powertrain options, class-leading features, immersive driving experience and the NEXA signature “Crafted Futurism” design language, is set to usher in a new era in the mid-SUV segment. While working on the Grand Vitara we tried to keep “Grandeur Experience” in focus as we created a new breed of SUVs that could excel in all types of terrains and satisfy different consumer preferences. For the first time, a Maruti Suzuki vehicle will feature self-charging hybrid technology - Intelligent Electric Hybrid that will help us gradually take a step in the right direction towards electric mobility. With a step ahead in future and a range of exciting features, we are confident that Grand Vitara will set new benchmarks in the SUV market.”
NEXA’s signature ‘Crafted Futurism’ design Language
Grand Vitara is the latest entrant in the NEXA portfolio to feature its signature design language, ‘Crafted Futurism’. A work of art inspired by the future, the design language is exclusively crafted to match the refined tastes of NEXA customers. The design philosophy manifests itself upon three major pillars:
➢ NEXpression: Artfully designed exteriors & interiors, crafted to perfection
➢ NEXtech: Revolutionary technology catering to the new age customers’ needs and creating delight
➢ NEXperience: Experiences that are truly about driving a NEXA vehicle
Making a Bold NEXpression with strong Exteriors:
With its unmistakable bold SUV stance, muscular wheel arches, sweeping shoulders, R17 precision cut alloy wheels and NEXA’s signature design elements, The Grand Vitara embodies a strong, assertive and distinct road presence.
Taking NEXpression a step forward with sophisticated & immersive Interiors
With a strong build of an SUV, the tastefully crafted sophisticated interior design infuses luxury and makes driving more enjoyable.
Advanced new-age NEXTech Technologies:
Revolutionary Powertrains: The Grand Vitara is available in multiple powertrain options
Combined with new age powertrains, Grand Vitara is equipped with Next-gen technologies such as:
Grand Vitara redefines NEXperience with captivating features
Built on the acclaimed Suzuki TECT platform (Global C-platform), the Grand Vitara is secured with the NEXA Safety Shield. A host of active and passive safety features have been provided for your ultimate peace of mind.
Two grand and exclusive Genuine NEXA accessories theme collections ENIGMAX and ENIGMAX X were also unveiled. The tastefully crafted range will further accentuate the character, personality and lifestyle of the Grand Vitara.
The Grand Vitara will be offered in 6 monotone color options and 3 Dual-tone color options to make a bold statement.
EXAVerse – a new-age immersive experience
Maruti Suzuki has been at forefront of introducing tech enabled solutions for an enhanced customer experience. Anticipating customer journey shifting to digital, the Company has pioneered many new-age innovative initiatives like AR/VR experience, hyperlocal, virtual chatbot, and avatar-based brand pages.
Continuing its digital momentum, Maruti Suzuki today announced the launch of NEXA showrooms in the virtual world through the NEXAVerse. Through this pioneering VR (Virtual Reality) engagement, customers will be able to fully experience the Grand Vitara on Metaverse. To experience the Grand Vitara in the NEXAVerse meet us at your nearest NEXA showroom.
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Maruti Suzuki India Limited,
#1 Nelson Mandela Road, Vasant Kunj, New Delhi
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*Amazon, Alexa, and all related marks are trademarks of Amazon.com, Inc. or its affiliates.
^Remote AC operation is available only in 6-Speed Automatic Transmission variant. Suzuki connect is subscription based and a network dependent telematic solution.
**Fuel efficiency as certified by test agency under rule 115 of CMVR 1989
+Claim supported by independent research agency-JATO Dynamics Limited for SUV category (excluding PHEV) on 20th July’22
^^Multi-Information Display Images for illustration purposes only. The features mentioned may be applicable for specific variants only. Colors may vary from actual body color due to printing on paper. #only in ALLGRIP variant
For details on functioning of safety features, including airbag, kindly refer to the Owner’s Manual.