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Press releases

Maruti Suzuki unveils S-Assist: An industry-first AI-based 24x7 virtual car assistant for NEXA

30 Sep 2021

Enhances customer convenience and creates customer delight by offering end-to-end digital solutions

App developed by Xane.AI a start-up under the company’s MAIL initiative to nurture innovation

New Delhi: Maruti Suzuki India Limited today launched an industry-first AI (Artificial Intelligence) based 24x7 virtual car assistant app, called “S-Assist” for its NEXA customers. The scan and voice-enabled virtual car assistant, S-Assist, optimizes the application of artificial intelligence and machine learning to provide an immersive online post-purchase experience to customers.

Launching the S-Assist, Mr. Partho Banerjee, Senior Executive Director, Service, Maruti Suzuki India Limited said, “Digitization of car service experience and bringing ease to customer car ownership is our motto. We are proud to announce the launch of India’s first voice-enabled virtual car assistant, S-Assist, to strengthen the digital experience of our customers. S-Assist is a complimentary service which offers quick access to vehicle features, troubleshooting and driving tips on customers’ smartphone. It brings real-time information to customers for their vehicle-related queries.”

Maruti Suzuki NEXA customers will be able to access S-Assist through the “Maruti Suzuki Rewards” mobile app available on both iOS and Android devices. The S-Assist is available free of cost to Maruti Suzuki NEXA customers.

About MAIL Initiative and Xane.AI: Maruti Suzuki launched an innovation program “MAIL (Mobility and Automobile Innovation Lab)” in January 2019 to foster innovation through collaboration with startups. S-Assist has been co-created with a Delhi based AI startup, Xane.AI. This is one of the 13 projects being pursued by the company to help budding start-ups incubate and launch their ideas.


Corporate Communication,
MSIL, No 1, Nelson Mandela Road,Vasant Kunj, New Delhi,
Twitter: @Maruti_Corp