To align with the changing aspirations of the rural customer, recently the Company has also introduced NEXA, Maruti Suzuki’s premium channel in upcountry markets.
Strategic areas of intervention to gain foothold in rural include;
a) Largest Rural network:
MSIL’s largest rural network helps in reaching the diverse regions of India and provide the showroom experience, touch & feel of the vehicle to the rural customer.
Over and above the sales experience, the Company has set up more than 4000 service touch points which include 235 ‘Service-on-Wheels’ to provide after-sales support to the customers.
b) Resident Dealer Sales Executive (RDSE):
RDSEs are specially trained to understand the need of local customers, maintain interpersonal relationships with customers and educate them about our latest offerings. These RDSEs not only help MSIL to reach rural customers but also play an important role in `understanding markets’ and `deeper reach to build new customers.