New Delhi: Car market leader Maruti Udyog Limited now has a new name “Maruti Suzuki India Limited”. The company’s new name was approved by the Registrar of Companies yesterday and comes into effect from 17th September 2007.

The company’s Board of Directors had approved “Maruti Suzuki India Limited” as the new name, in July, 2007. This was subject to approval by the Company’s shareholders. The Company’s shareholders approved the new name at the Annual General Meeting held on 6th September 2007.

In the new name, “Maruti” continues to have the predominant position. “Maruti” is one of the strongest corporate brand names in the country, in terms of awareness, recall, trust and customer care. This is the name that a generation of Indians has grown up with, and features prominently on the Company’s products, services and its sales and service network across the country.

“Suzuki” in the corporate name imparts an international dimension. Besides being the parent company, Suzuki Motor Corporation is a leading player in the global automobile market. The leader in Japan’s minicar market for over three decades, it has recently positioned itself as a complete car maker with the success of its globally strategic models like Swift, SX4 and Grand Vitara.

This international dimension in the Company’s name will help Maruti as it looks to expand its role in the global markets. The Company is to launch a model for export to Europe in the next couple of years, while building on its recent success in Asian and African markets. Maruti is also developing capabilities to assume the role of being Suzuki’s R & D hub for Asia outside Japan.

“India” in the corporate name, while conveying the location of the Company and its facilities, also recognizes the growing importance of the country across the world.

------------
Issued by Corporate Communications
Maruti Suzuki India Limited
New Delhi
011-23738141

Back