Maruti Suzuki True Value sells 4 million pre-owned cars since its inception
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Maruti Suzuki True Value sells 4 million pre-owned cars since its inception

Feb 04, 2021
 

• Largest company run pre-owned car brand by sales

• Wide network of 550 showrooms across country

• 70% customers prefer True Value’s specially curated digital touchpoints


New Delhi : India’s most trusted one-stop destination to buy and sell quality pre-owned cars, Maruti Suzuki True Value celebrates the sales of 4 million pre-owned cars. To ensure quality, reliability and hassle-free pre-owned car buying and selling experience, Maruti Suzuki set up a network of independent True Value outlets across the country. In line with market trends, Maruti Suzuki upgraded its True Value outlets in 2017 offering a seamless amalgamation of online to offline car buying experience. With this change, a modern and progressive outlook has been created matching our customers’ profile, delivering enhanced customer experience in the most simplified manner.

Speaking on the success, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “The pre-owned car market in India is highly unorganised and there are very few players providing safe, reliable and transparent buying and selling experience to buyers. True Value was setup to overcome these issues and ensure that buyers of pre-owned car get the same experience as new car buyers. These outlets are digitally integrated through website and app so that customers can access details of all the cars available at True Value outlets from the comfort of their home. Our focus is to offer quality cars, refurbished and certified with the assurance of warranty.

The record of over 4 million True Value pre-owned car sales stands testament to our customers persistent support and love for the brand”.



Since foraying into India’s pre-owned car market in 2001, True Value has expanded its pan-India reach with a wide network of over 550 outlets spread across 268 cities. It redefined the pre-owned car market by offering a safe, reliable and hassle-free purchase experience for buyers of used cars. With a rigorous 376 check quality evaluation, refurbishment and certification process, True Value Certified cars comes with up to 1 year warranty and 3 free services.

Along with a wide selection of used cars and services like insurance, finance and accessories, True Value ensures a coherent experience for all the car-buying and selling services under one roof. Customers can also sell their car to True Value through a channelised platform by booking appointment for home evaluation from True Value website or app. To offer full transparency True Value does a complete digital evaluation using an AI-based scientific pricing engine and hassle-free documentation.

Bollywood actor, Rajkummar Rao has been the brand ambassador of True Value for almost 3 years depicting brand values of professionalism, simplicity and reliability. Be it buying or selling of pre-owned cars, it is these values that have helped Maruti Suzuki True Value become a trusted pre-owned car destination that makes the life of their customers easier.


Issued by:
Corporate Communication
Maruti Suzuki India Limited
1, Nelson Mandela Road, Vasant Kunj, New Delhi
Ph: 91-11-4678 1000
Email: corp.comm@maruti.co.in