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New Delhi : Adopting storytelling to inculcate the values of reduce, reuse, recycle and respect, Maruti Suzuki India Limited is organising ‘Mottainai Grandma’ storytelling sessions. The objective is to promote ‘Clean India’ mission by creating environmental awareness among the students. School students, between 9-12 years, will participate in the activity and learn the values of cleanliness, use of resources and consciousness towards environment. The ‘Mottainai Grandma’ convoy will visit 45 schools in Delhi, Haryana and Gujarat.
The storytelling is inspired from a famous picture book from Japan by the name of ‘Mottainai Grandma’, published by Kodansha Ltd, a leading Japanese publication. The protagonist, a Grandma disapproves wastage and uses the means of storytelling sessions to educate children on the Japanese principle of Mottainai - meaning ‘Do not waste’.
In its second year the ‘Mottainai Grandma’ Storytelling caravan along with a professional narrator will visit 45 schools across Delhi, Gurugram, Manesar and Gujarat. 10 of these schools are supported by Maruti Suzuki in Gurugram and Manesar. Over 2000 students across the 45 schools will benefit from the initiative. Last year the ‘Mottainai Grandma’ Storytelling caravan covered 30 schools across Delhi, Gurugram and Manesar, of which 6 were Maruti Suzuki supported schools.
For the first time the caravan will also visit schools in Gujarat to create awareness on reduce, reuse, recycle and respect.
Mr. A K Tomer, Executive Advisor, Corporate Planning and CSR, Maruti Suzuki India Limited said, “In India, grandparent’s affection and wisdom is considered in high regard. Having a Grandma narrate the importance of Mottainai (Do not waste!) in everyday practices helps reinforce the importance of judicious use of precious natural resources. Through interactive and engaging sessions, we are able to educate children in a fun-filled and effective way. Maruti Suzuki has consistently undertaken initiatives that have contributed to the community development and are aligned to the government efforts. With this program, we wish to teach important social skills to students in their formative years. Habits learnt during these years go a long way in making responsible and sensitive citizens for the country.”
Through the initiative the Company will conduct multiple engaging sessions to bring about behavioral change in students. A caravan, essentially a Maruti Suzuki Super Carry, with over 300 books, will accompany the story telling group in the form of a mobile library travelling across the schools.
The Initiative will be conducted in 4 phases.
About Maruti Suzuki’s Community Development initiatives:
Maruti Suzuki has consistently endeavored to create value in the society through its CSR initiatives. Conducting multiple initiatives in the domain of Community Development, Road Safety and Skill Development, the Company endeavors to create value through social interventions. Under Community Development, Maruti Suzuki works across 26 villages of Haryana and Gujarat. The initiatives are focused towards the areas of water and sanitation, education, and community infrastructure. To ensure availability of portable water, the Company set up 24 water ATMs in 23 villages. In addition to this, it has constructed more than 4400 toilets, laid sewer lines, and provided support on waste management. Simultaneously, the Company actively supported the cause of education. It supports 50 schools through teacher training and infrastructure development in Haryana and Gujarat.
In Sitapur, Gujarat, the Company is setting up a 100 bed hospital to provide quality medical services to over 3,00,000 people residing in the area. It is also setting up a school in Sitapur, Gujarat by March 2020 which, in addition to academics, will focus on personality development of the students.
Maruti Suzuki India Limited,
1, Nelson Mandela Road,
Vasant Kunj, New Delhi
Ph: 91-11-4678 1000