Worldwide Sales of Suzuki Swift Reach Five Million Units

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    Worldwide Sales of Suzuki Swift Reach Five Million Units

    Apr 11, 2016

    This morning, Suzuki Motor Corporation, Japan, issued a press release announcing that worldwide sales of Suzuki Swift have reached five million units. (Release below)

    India accounts for 54% of that number, with 2.7 million units of Swift and Swift DZire sold so far.

    Launched in 2005, Maruti Suzuki Swift is loved and celebrated by millions of Indians. It has been a bestseller through the decade. It has surpassed its own records year after year. Swift's attitude, performance and sporty looks have ensured it stays on top, undistracted by competition. Swift has broken the myth of the so-called "big car features" by offering them in a compact car and along the way, creating a new upper A2 segment in the industry.

    Swift is the only car brand in India that has swept Car of the Year Awards, twice over, once when it was launched (2005) and again when the full model change was introduced (2011). In its latest avatar, launched in October 2014, Swift Diesel saw a 10 per cent increase in fuel efficiency while Swift Petrol improved by 9.6 per cent.

    Swift DZire, launched in 2008, is India's best-selling sedan for the last three years. It has been a category leader since launch and has helped Maruti Suzuki strengthen its presence in the entry sedan segment.

    Like Swift, Swift DZire is popular for its sporty, contemporary styling, performance, superior comfort and convenience features. Swift DZire (Diesel) delivers a mileage of 26.59 Km/l.

    Press Release issued by Suzuki Motor Corporation

    Worldwide Sales of Suzuki Swift Reach Five Million Units

    Suzuki Motor Corporation’s compact car Swift, which was launched as a world strategic model in November 2004, has reached cumulative worldwide sales of five million units in early April 2016 (eleven years and five months since the start of sales in 2004).

    Since its launch in 2004, the Swift has brought innovative changes to Suzuki’s car-making, earning high appraisal for its sporty, stylish, and fun to drive character, such as by winning various car of the year awards in Japan and many other countries worldwide.

    The Swift is truly a world strategic car, having been produced in countries including Japan, Hungary, India, China, Pakistan, and Thailand, and favoured and widely accepted globally from emerging market such as India, to developed market such as Japan and Europe.

    *The Swift is currently produced in seven countries worldwide, and has been favoured in more than 140 countries and regions around the world.

    In India, ever since its launch in 2005, the Swift steadily increased its sales in line with the market expansion due to economic growth, such as by adding diesel variants and sedans. The Swift accounts for approximately thirty percent (approximately 430,000 units) of the annual sales units of Suzuki in India to lead its sales expansion in the Indian market. The breakdown of five million units is: India 54%, Europe 17%, Japan 10%, etc.

    Swift milestones

    Nov. 2004: First-generation Swift as a world strategic model is released and launched in Japan
    Feb. 2005: Production begins in Hungary
    May 2005: Production begins in India
    Jun. 2005: Production begins in China
    Nov. 2005: Swift wins 2006 RJC Car of the Year and 
    2005–2006 Japan Car of the Year Special Award ‘Most Fun’ prize in Japan
    May 2007: Production begins in Malaysia
    Jun. 2008: Cumulative worldwide production reaches one million units
    Nov. 2009: Production begins in Pakistan
    Sep. 2010: New (second-generation) Swift is launched in Japan
    Nov. 2010: New Swift wins 2011 RJC Car of the Year in Japan
    Jan. 2011: Cumulative worldwide sales reach two million units
    Mar. 2012: Production begins in Thailand
    Jan. 2013: Cumulative worldwide sales reach three million units
    Jan. 2014: Production begins in Vietnam
    Aug. 2014: Cumulative worldwide sales reach four million units
    Apr. 2016: Cumulative worldwide sales reach five million units