NEXA, the new channel from Maruti Suzuki,
reached an important milestone today with the inauguration of the 100th NEXA outlet.
Designed for an emerging segment of customers who value innovation, personal touch
and pampering in their car buying experience, NEXA was launched in July 2015. It
has reached the milestone of 100 showrooms within six months of launch.
Inaugurating the 100th NEXA showroom, Mr R S Kalsi, Executive Director (Marketing
& Sales), Maruti Suzuki India Limited said: “We are delighted to start
the 100th NEXA showroom ahead of our plan. Through NEXA, we want to meet the diverse
expectations of our customers. Customer feedback and surveys show us that there
is a growing segment of car buying Indians who value personal care, warmth and attention
in their car buying and ownership experience. NEXA is designed for this segment
of customers. It brings together people, technology, showroom ambience and processes
to deliver the desired experience to this segment of customers.”
‘NEXA Thane (South)’ in Mumbai is the 100th NEXA showroom.
Maruti Suzuki plans to expand the number of NEXA outlets to 250 by next year. Through
these outlets, the Company will continue to reach out to a broader range of customers
across the country. The number of Relationship Managers at NEXA showrooms will also
go up from 2500 to 5000 people.
NEXA is one of the major initiatives by Maruti Suzuki to achieve its target of selling
two million vehicles per annum by 2020. S-Cross, India’s first premium crossover,
and Baleno, the premium hatchback, both leaders in their respective segments, are
sold exclusively through NEXA. Over 45000 units of these models have been sold so
Click https://flic.kr/s/aHskg4xxUW for high resolution images of NEXA.