New Delhi: Alto, India’s top selling model for over
10 years in a row, has crossed the 30 lakh sales milestone in the Indian market.
It took about 15 years and 6 months for Alto to achieve this historic figure. Alto
is the only Indian auto brand to cross this milestone.
Since its launch, Alto has found favour with its customers as an affordable car
with good design, performance and high fuel efficiency. Customers, especially at
the entry-level, have valued Alto as a win-win package of style and affordability.
Commenting on this extraordinary landmark, Mr. R S Kalsi, Executive Director, Marketing
& Sales, Maruti Suzuki said, “Alto has constantly evolved to reflect the changing
India. While Alto’s true essence lies in its remarkable fuel efficiency, performance,
attractive price and low maintenance, it has a zippy and sporty design that appeals
to customers. Over the years, Maruti Suzuki has kept the brand rejuvenated with
latest technology, features and design. Alto is being offered with features – airbag
and Auto Gear Shift – at par with higher segment cars. These initiatives have helped
enhance the brand’s connect with its customers and maintain its popularity.”
Additionally, over 3.8 lakh Alto have been exported to over 70 countries with Srilanka,
Algeria, Chile, UK and Netherlands being its top markets.
MSIL has regularly upgraded Alto with the latest technology and new features to
meet the expectations of its buyers. Today Alto comes with a new improved exterior
design, fresh interiors and superior powertrain. It comes with two engine options
– 800 cc and K10 – and a CNG fuel variant. Keeping in mind the customer’s needs
Alto K10 is offered with the clutch-less Auto Gear Shift Transmission (AGS) technology.
AGS makes driving comfortable in heavy city traffic conditions, without compromising
on fuel efficiency.
Alto is high on safety; it is the only brand in its segment to offer driver airbag
as an option from base variant onwards.
Besides, Maruti Suzuki’s efforts in improving efficiency ensure that India’s most
popular car remains the most cost effective, despite introduction of latest features
and technology in Alto.
Since its launch in September 2000, Alto has remained in the limelight. Along with
being the most loved car, Alto has received various awards and accolades over the