|India's leading car manufacturer Maruti Suzuki India is all set for a world premiere of Concept R3, its first Compact Multi-Purpose vehicle concept, at the forthcoming Auto Expo 2010 in January.
The 6-seater Concept MPV is an all-new compact vehicle completely different from any of the existing cars from the Maruti Suzuki family and hitherto unseen at any auto international show. Concept R3 has been conceptualized, designed and built from the scratch by a team of talented Indian designers in India over a short time span of nine months. It represents the next level of skill enhancement of Maruti Suzuki engineers.
At Auto Expo 2010, India's most-loved car company has decided to reciprocate its deep regards for the Indian consumer by adopting 'Joys of Life' as the overall theme of its show to celebrate 26 years of togetherness with India. The decision to unveil the Concept R3 for the very first time in India is a corollary of the same line of thought.
Maruti Suzuki Executive Officer (Marketing and Sales) Mayank Pareek said, “Over the years, Maruti Suzuki has ushered in millions of joyous moments in the form of delivering reliable products, offering prompt and careful after-sales services, and forging a long-term relationship with its valued customers. 'Joys of Life' as a theme celebrates this long history of the company's customer-centricity in providing the joys of motoring, its pioneering ways, ingenuous strategies and constant innovation.”
The 'Joys of Life' concept, in fact, is an extension of the theme from the last Auto Expo in 2008, where Maruti Suzuki focused on 'Colours of Life'. Both themes are in resonance with 'Way of Life', the parent Suzuki Motor Corporation's global corporate philosophy. Appropriately, the 'Joys of Life' pavilion showcases the company's wide range of products and services, and how these enable the company to delight the Indian and global consumer.
Maruti Suzuki will showcase an astonishing array of 17 vehicles. The display will also include new launches and cars such as the Suzuki Kizashi imported exclusively for the show.
The Maruti Suzuki 'Joys of Life' pavilion at Hall no.14 in Pragati Maidan, New Delhi, is the largest single-roof facility in the complex spread over an impressive 4,690 square meters. Visitors would experience the world of 'Joys of Life' from the moment they entered the Maruti Suzuki pavilion – a wonderland of a grand display of cars and exciting entertainment.
During Auto Expo 2010, the company looks forward to developing a still better understanding of the Indian consumers' evolving lifestyles and choices, which will eventually help Maruti Suzuki to come up with new product concepts for a newer India. For Maruti Suzuki, twenty-six years is only the beginning: A beginning of a new era in automobiles, a new era in design, and a new way of life. Thus, the Maruti Suzuki 'Joys of Life' pavilion brings in the New Year with a proud past and a promise for a bright future.