Car market leader Maruti Suzuki today unveiled the much awaited Swift DZire.
Like the earlier Maruti Suzuki models, Swift and SX4, the DZire too is set to redefine
the market and stir excitement in the entry level sedan segment. The DZire, which
comes both in diesel and petrol engines, offers luxury feature options like integrated
stereo, steering mounted audio controls, automatic climate control and power windows.
It also comes with safety features like Dual Airbags, ABS with EDB, collapsible
steering column and an i-CATS anti-theft facility. Many of these features are being
offered for the first time in this segment.
Managing Director of Maruti Suzuki, S Nakanishi said: "The DZire is the seventh
model Maruti Suzuki has launched in the last three years. It has a special place
in our product strategy. Millions of Indians own compact cars. With growing incomes
and better lifestyle, many of them want to upgrade to a sedan. But today, they are
not able to find an entry level sedan that offers style, features and performance.
The DZire offers all this, and at an attractive price."
Performance with Prestige
DZire offers customers the prestige associated with a sedan, while retaining the
famed performance of the Swift hatch back. The Swift had, from the start, been conceived
as a car that would be offered both as a hatchback as well as a sedan.
For the eleven Maruti Suzuki engineers who worked on the design of the DZire, the
challenge was to integrate the boot into the overall personality of the Swift, while
imparting the elegance of a sedan. In providing a high style quotient, the engineers
have integrated the boot with just 30 Kilograms added to the car's weight ! The
suspension and engine have been tuned for the sedan.Owing to this, the DZire has
the highest power-to-weight ratio in its category. This ensures best performance
and superior fuel efficiency.
The petrol version of DZire comes with a 1.3 litre, 16 valve, ALTec 32 engine, with
a maximum 87 bhp at 6000 rpm. The diesel version comes with the 1.3 litre DDiS engine,
offering a torque of 190 Nm at 2000 rpm.
DZire is offered in seven colours: Arctic White, Silky Silver, Clear Beige, Midnight
Black, Bright Red, Azure Gray and Sovereign Blue.
Best of both worlds - more features, attractive price
In recent years, Maruti Suzuki has consistently delivered more features than competitor
cars, at prices that are comparable or lower. This has been the reason for the resounding
success of Swift (Petrol as well as Diesel), Zen Estilo and SX4.
With the DZire, Maruti Suzuki will take the story forward. Commonising platforms
is emerging as a global best practice. This enables manufacturers to minimise duplication
and prevent wastage. They are able to offer more features and superior styling in
car models, at an attractive price.
The DZire is the latest example. By commonising platforms, Maruti Suzuki is able
to offer more features and superior styling, while keeping the price attractive.Maruti
Suzuki designers and engineers have worked to control the noise, vibration and harshness
levels, thus ensuring the best in class driving pleasure and comfort.
A3 segment's new leader - Maruti Suzuki
While continuing to lead India's small car market, Maruti Suzuki has emerged as
the market leader in the A3 segment as well during 2007-08. The company has sold
a total of 41800 units in the last 11 months (Apr-Feb 2008) in the domestic market.
This is the highest number of cars for any manufacturer in the A3 segment, according
to the recent industry results published by SIAM.
The popularity of Maruti Suzuki cars in A3 segment also suggests that it has successfully
expanded its image from being the leader in small cars to a company offering the
full range of cars. With the launch of DZire in the A3 segment, the company is set
to widen choice for the customer and further increase its lead over the competition.