Maruti Suzuki National Road Safety Mission
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Maruti Suzuki National Road Safety Mission

Dec 24, 2008

 

Maruti Suzuki National Road Safety Mission
To train 500,000 people in driving in next 3 years
"Gratitude to India on completion of 25 years"
New Delhi: Maruti Suzuki India Limited, today unveiled a National Road Safety Mission programme.

Under the mission the company will:
Train 500,000 people in safe driving in the next 3 years across India.
While utilizing the existing 2 Institutes of Driving Training and Research (IDTR) in Delhi and the 47 Maruti  Driving Schools (MDS)
across the country the company will enter into partnerships with state governments for more IDTRs and with its dealers for
more MDS.
Of the 500,000 people to be trained, atleast 100,000 will be people from underprivileged section of society, who are keen to take
driving as a profession.
The company will continue to support to government and industry in their efforts for road safety.
On the occasion, Mr. Shinzo Nakanishi, Managing Director and CEO Maruti Suzuki India Limited said, "The National Road Safety Mission is our way to thank India on our completion of 25 years. We realize that training 500,000 people is a small contribution compared to the scale of the problem. We hope to be the catalyst for other organizations to join the road safety effort."
Road Safety and Maruti Suzuki
Maruti Suzuki has already trained around 450,000 persons in safe driving in the last few years. Through the National Road Safety Mission, the company plans to touch a total of million persons in the next few years.
Maruti Suzuki contributes towards road safety through its IDTR and MDS initiatives.
Institute of Driving Training and Research
With IDTR, Maruti Suzuki introduced world class driving training facilities. These include scientifically laid-out driving tracks, advanced computer simulators and a theory module for class room training. IDTR at Loni, started in 2000 in collaboration with the Delhi government, is spread over 14.6 acres. It caters primarily to commercial vehicle drivers.. In 2006, the second IDTR was set up at Sarai Kale Khan, South Delhi to focus on personal car and Light Motor Vehicle drivers
Maruti Driving Schools
Maruti Suzuki has involved its vast dealer network in promoting road safety and safe driving. In collaboration with the dealers, the company has set up 47 Maruti Driving Schools (MDS) in 43 locations across the country. The MDS too are equipped with driving simulators. One of the unique features at MDS is that it also has women trainers. All trainers at MDS are trained at the IDTR facilities. MDS network has trained over 52,000 people so far of which over 50 percent are women learners.
Maruti Suzuki's Corporate Social Responsibility
Maruti Suzuki's National Road Safety Mission has been designed to have all the elements of a good Corporate Social Responsibility program : partnership with stakeholders, use of corporate management skills to benefit society, utilizing existing resources and a national reach, in addition to making a financial contribution.

To mark the launch of Maruti Suzuki National Road Safety Mission occasion a special logo created for the programme was unveiled. Participants from the pilot batch of trainees were felicitated at the event. This pilot batch consisting of 11 candidates, including 6 women learners, were handed over Certificate of Merit for their participation.