Maruti Alto crosses one million units
Back To Top images
quicklink quicklink

book a
test drive

Book a test drive

Please confirm your details


The fields marked as * are mandatory


I agree that by clicking the ‘Continue’ button below, I am explicitly soliciting a call from Maruti Suzuki India Ltd. Or its partners on my ‘Mobile’.

Successfully sent!

Thank you for your interest in Maruti Suzuki Arena .
Due to the on-going COVID19 situation, we are putting the health and well-being of our employees and customers above everything else. Please expect a delay in response at this time. We would urge you to practice social distancing, stay at home, and follow the Government’s directives to help contain the spread.

Get
price list

Price list

Know the exact price* for all Maruti Suzuki cars here.

*Ex-showroom Price

add to
compare

Add To Compare

Car 02

select products to compare

Car 01

contact us

Get A Quote

via mobile number

The fields marked as * are mandatory

I agree that by clicking the ‘Continue’ button below, I am explicitly soliciting a call from Maruti Suzuki India Ltd. Or its partners on my ‘Mobile’.

Car details

The fields marked as * are mandatory

Dealer details

Successfully sent!

Thank you for your interest in Maruti Suzuki Arena .
Due to the on-going COVID19 situation, we are putting the health and well-being of our employees and customers above everything else. Please expect a delay in response at this time. We would urge you to practice social distancing, stay at home, and follow the Government’s directives to help contain the spread.

Enquiry IDs already exist. Kindly select if you want to continue with an existing enquiry ID.
SLNO Enquiry No. Dealer Details Action
OR

contact us

Get A Quote

via mobile number

The fields marked as * are mandatory

I agree that by clicking the ‘Continue’ button below, I am explicitly soliciting a call from Maruti Suzuki India Ltd. Or its partners on my ‘Mobile’.

Car details

The fields marked as * are mandatory

Dealer details

Successfully sent!

Thank you for your interest in Maruti Suzuki Arena .
Due to the on-going COVID19 situation, we are putting the health and well-being of our employees and customers above everything else. Please expect a delay in response at this time. We would urge you to practice social distancing, stay at home, and follow the Government’s directives to help contain the spread.

Enquiry IDs already exist. Kindly select if you want to continue with an existing enquiry ID.
SLNO Enquiry No. Dealer Details Action
OR

Maruti Alto crosses one million units

Feb 14, 2008
  Maruti Alto crosses one million units
Becomes the fastest to reach the million mark India's best selling car for 37 straight months
New Delhi, Feb 14, 2008
 

India's most popular car Maruti Suzuki Alto crossed the one million production mark yesterday. A Silky Silver, Alto Lxi bearing Chassis no 1126046 rolled off the production line as the millionth Alto, late last evening at the company's Gurgaon plant.

The Alto has crossed the million units mark in just seven years and five months since its launch. Of this, the last 5 lakh units (half a million) have come in a record 25 months. Alto has been India's largest selling car, every month, for the past 37 months.

The Alto was launched in September 2000, and customers accorded a rousing reception to the "hottest little thing". Its popularity has continued to grow, with customers attracted to its unmatched combination of fuel efficiency, contemporary design and looks and features including Electronic Power Steering and air-conditioning.

Safety features like the collapsible steering column and booster assisted brakes reassure customers, and add to the popularity of the Alto. Like other Maruti Suzuki models, Alto is equipped with iCATS - a factory fitted immobilizer system that prevents theft of the car.

Besides its huge success in India, over 1.5 lakh units Alto have been exported.

With this Alto becomes the third car in Maruti Suzuki stable to cross the million units mark. Previously, Maruti 800 and Omni have crossed the million units mark.

The Alto is offered in three variants - Alto Standard, Alto Lx and Alto Lxi.

The top end variant, Alto LXi, outsells the other variants, reflecting the trend that customers now prefer cars that are high on features compared to basic models

Another interesting trend associated with the brand Alto is its pan-India recognition. Alto's popularity touches smaller towns as well as upmarket localities of big cities.

Record-breaking performance

Alto has many records against its name.

First car brand to sell over 2 lakh units in the domestic market in a single financial year (in 2006-07)

Alto recorded its highest ever monthly sales of 22,784 units in November 2007. This is the highest ever-domestic sales achieved by any car in India in a month

Awards and accolades

Some of the finest advertising campaigns like 'Lets Go- Alto' and 'Boondon Mein', have helped Alto become a bestseller. Alto's "Boondon Mein" TV commercial has been accorded the Silver medal at the prestigious "EFFIE Award" for two consecutive years, 2006 & 2007

In its launch year, 2000, Alto was acclaimed as "Car of the Year" and "Most Exciting New Car of the Year" by India’s leading automobile magazines.

In 2003, Alto became the first Indian car to undergo a "24-hour endurance test" and set 13 national records for speed and performance at the event conducted independently by a leading automobile magazine.

Alto was rated first in Initial Quality in its segment in JD Power IQS (Initial Quality Study) for 2 years i.e 2004 & 2005

Alto's International exposure

Besides its success in India, over 152,000 Alto made at Maruti Suzuki are plying internationally. While Netherlands has the highest numbers (over 22,000 units) the Alto has recently made big inroads in Algeria and Chile already each selling over 7,000 units in this fiscal. Over 21,335 Altos have been exported this fiscal.