Global launch of Concept Car from Maruti Suzuki
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Global launch of Concept Car from Maruti Suzuki

Nov 04, 2007
  Global launch of Concept Car from Maruti Suzuki
 

The forthcoming Auto Expo in New Delhi will witness the global launch of a new concept car, Concept A-Star, developed jointly by Maruti Suzuki and Suzuki Motor Corporation.

This will be a rare occasion when a global car company would have chosen the Auto Expo in New Delhi for the global launch of a concept car. After being showcased in New Delhi, the Concept A-Star will be displayed at top global motor shows during the year 2008.

The Concept A-Star is for a compact car. Compact cars are normally simple and elegant in design. The Concept A-Star, while retaining elegance and simplicity, will demonstrate sportiness and emotion in a compact car.

Its styling has been conceived in an Indian setting, and it borrows tastefully from our landscape. Within a predominantly European character, there are subtle cues from Indian tradition in the outlines of the Concept A-Star.

Concept cars often do not become production models, being more an expression of futuristic technologies and designs. But the Concept A-Star will culminate in a production model.

The Concept A-Star is, in fact, the precursor to Maruti Suzuki's global compact car that will be launched in the future. The global compact car will be manufactured in Maruti Suzuki's plant in Manesar for export to Europe.

Concept A-Star is significant also because it symbolizes the coming of age of Maruti Suzuki's R & D. Maruti Suzuki's R & D team first displayed capabilities in face-lifting existing models, five years ago.

Their next big step was the Swift model, where a small group of Indian engineers supported counterparts in Suzuki Motor Corporation in developing that world car. The Concept A-Star, developed in collaboration with Suzuki Motor Corporation, signifies that styling capabilities at Maruti Suzuki are now comparable to the best in the world.

For Suzuki Motor Corporation, Concept A-Star symbolizes the next level of its India commitment. Suzuki Motor Corporation invested in this country 25 years ago, much before it had become fashionable to invest in India. Thanks to regular technology advances, people training, and adoption of superior production systems and quality standards, Maruti Suzuki India produces vehicles of world-class quality. Maruti has been the engine of growth for Indian manufacturing, nurturing a national network of auto component suppliers, dealers and workshops, and rapidly motorizing India.

With a 5-year capital investment of $ 2.2 billion in a new car plant, a diesel engine manufacturing unit, a new engine series and new models, Maruti Suzuki is emerging as a global manufacturing hub for Suzuki operations worldwide.

The next level of commitment will be evident in R & D, with a vision to make Maruti Suzuki the R & D hub for automobiles in Asia. Concept A-Star is a decisive step forward in that direction.