Maruti Suzuki Wrapped up the Auto Expo 2020 with a Bang!
8-days, 30+ speakers and 30 sessions
The last day of the Auto Expo was another successful one for Maruti Suzuki, with the Maruti Suzuki Studio set a-buzz with great conversations and insights about adopting greener lifestyles.
Here’s a quick recap of everything that happened at the Auto Expo:
New launches at the Auto Expo!
Maruti Suzuki launched the All-New Vitara Brezza, which has a powerful 1.5 Liter K Series BSVI Engine, Bold-New Grille, LED Projector Headlamps with Integrated Dual-Function LED DRLS and a bunch of personalisation options. Maruti Suzuki also unveiled the CONCEPT FUTUROe, a futuristic electric car that’s geared towards empowering consumers to embrace green mobility.
The Mission Green Million Campaign!
Maruti Suzuki kicked off the Auto Expo by launching its Mission Green Million campaign, a campaign that aims to sell one million green cars in India over the coming years. In order to facilitate this goal, Maruti Suzuki not only launched new green cars, but also established the Maruti Suzuki Studio to raise more awareness. This was a first-of-its-kind endeavor by an OEM and helped the Maruti Suzuki Pavilion at the Auto Expo emerge as a fan-favourite for those at the Auto Expo.
Maruti Suzuki Studio
On the last day of the Auto Expo, fans of Maruti Suzuki got to hear from Ashmeet Kapoor, the Founder of I Say, Organic, a company that empowers farmers to see their organic products to consumers. He spoke about how vital it is for everyone to adopt a greener lifestyle, and commended Maruti Suzuki for its Mission Green Million campaign, saying it was truly impressive to see such a huge brand take such decisive steps. Anubhav Wadhwa, the Founder of TechApto, a company that completely disrupted the way the EdTech sector is seen in India. He believes that the fact that Maruti Suzuki’s Mission Green Million can change the world, inspiring consumers to re-think the way they view green mobility.
The Maruti Suzuki Studio proved to be successful in many ways. With celebrities like Huma Qureshi, Angad Bedi, Soha Ali Khan, Gauri and Nainika, Kat Kristan, Gautam Pandey and many others stopping in to chat about their passions and the necessity of green mobility, fans attending the Auto Expo had a fabulous time listening to them speak.
The same can be said for fans at home as the Maruti Suzuki Studio videos garnered a total of 15,556,635 views.
If you’re wondering what your favourite celebrities had to say about green mobility at the Maruti Suzuki Studio, then click this link to access all their videos!