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Maruti
Auto Card |
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Our
Auto Card Loyalty cum Rewards Programme
To benefit existing and new Maruti Suzuki customers, we rolled out
a first of its kind 'Loyalty cum Rewards Programme' in early 2006.
Through this programme, our car owners can easily earn as many as
20,000 Autopoints in four years. One Autopoint is valued at One
Rupee. This Rs 20,000 can be used for additional discount by the
customer while purchasing the next Maruti Suzuki car.
Alternatively, the accumulated points can be instantly redeemed
by customers when they get their car serviced at Maruti Suzuki workshops
or while purchasing a Maruti Genuine Accessory worth equivalent
amount. |
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The program is quite unique in terms of the focus on Maruti Suzuki
car customers, and the technology deployed to offer flexibility
to customers. The loyalty cum rewards programme will be operated
through a Maruti Suzuki Autocard which will be offered to Maruti
Suzuki car owners who choose to enrol in the programme. A combination
of chip based card technology, state-of-the-art Point of Sale Swipe
Terminal and IT hardware has been used to make the program user-friendly.
Our partners in this initiative are Citibank, part of Citigroup,
the world's largest and most diversified provider of Financial Services
and Indian Oil Corporation, the largest commercial enterprise in
the country and a leader in the petroleum retailing business in
India.
The programme rewards Maruti Suzuki car owners for all their spends
at Maruti outlets, IndianOil fuel outlets and for life style spend
as the Maruti Suzuki Autocard can be used as an international credit
card.
Besides expenditure on car maintenance, even a Sunday night meal
out or a shopping trip can contribute to making the customer's next
Maruti Suzuki car a whole lot cheaper.
The customer has the option to carry over the points for redemption
against exchange (trade-in) of his car for a new Maruti Suzuki car.
In addition to autopoints earned by customers, Maruti and its dealers
will provide attractive exchange loyalty bonus based on regular
servicing and age of car at the time of exchange. |
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Visit the Maruti Auto Card Website |
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All rights reserved. Copyright Maruti Suzuki India Limited.