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| Corporate
Social Responsibility |
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Maruti Suzuki has adopted
a CSR policy, which serves as a guiding tool for the management
and the employees in steering Maruti Suzuki towards long term
sustained growth in harmony along with the interests of the
stakeholder.
The role of the CSR department is to
professionalize CSR activities in Maruti Suzuki and strengthen
the mechanisms involving the activities. Significant efforts have
been taken to contribute to society at large, through its
corporate activities, especially in the areas of Road Safety and
Vocational Training. Maruti Suzuki has set up dedicated teams
with requisite expertise to steer the social projects. |
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| View our CSR
Policy |
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| CSR
Concepts |
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Maruti Suzuki has adopted
a CSR policy, which serves as a guiding tool for the management
and the employees in steering Maruti Suzuki towards long term
sustained growth in harmony along with the interests of the
stakeholder.
The role of the CSR department is to
professionalize CSR activities in Maruti Suzuki and strengthen
the mechanisms involving the activities. Significant efforts have
been taken to contribute to society at large, through its
corporate activities, especially in the areas of Road Safety and
Vocational Training. Maruti Suzuki has set up dedicated teams
with requisite expertise to steer the social projects. |
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Chairman's Statement |
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Managing Director's Statement |
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I am delighted to present the Sustainability Report for
2010-11 to all our stakeholders.
Maruti Suzuki India Limited has come a long way since
it rolled out its fi rst car and went on to become a market
leader. It followed a collaborative business approach
and achieved new benchmarks in quality, productivity,
customer satisfaction and people practices. The Company
treated its dealers and suppliers as partners, supporting
them with technical knowhow and initial hand holding.
In turn, the business partners stood by the Company
in challenging situations and grew with the Company.
Employees demonstrated exceptional commitment in
helping the Company reach where it is today. Stakeholder
engagement and involvement remain an integral part of
the Company's business philosophy.
The Company showed remarkable fl exibility and
adaptability during its journey of over two decades. It
met changing customer requirements by offering relevant
products from time to time and expanded its sales and
service network across the country. Along the way, the
Company forayed into the used car, fi nance and
insurance businesses to provide value added services
to customers under one roof. This customer-centric
approach placed Maruti Suzuki ahead of the competition
in customer satisfaction.
The parent company, SMC, nurtured Maruti Suzuki to
become a strong corporate entity. Maruti Suzuki achieved
a major landmark by producing its ten millionth car in
2010-11. It has built capability to produce and sell over
1.25 million cars a year. This is a matter of pride not only
for Maruti Suzuki, but for the entire Indian automobile
industry. The R&D centre and test course being set up
at Rohtak, will take Maruti Suzuki to the next level of
excellence.
The challenges Maruti Suzuki is facing today are quite
different from what it faced in its formative years. The
healthy GDP growth has made the Indian automobile
market too attractive for any major global car maker to
miss. The success of Maruti Suzuki has prompted carmakers in India to shift their focus to its stronghold, the
compact car segment. Competition has intensifi ed with
the recent launch of competitively priced fuel effi cient
compact cars.
The customer is more aware these days and has more
options to choose from. Customers are preferring cars
with low running cost. Therefore, the fuel mix is changing
rapidly in favour of diesel and alternate fuel cars. The
government is bringing in stringent emission and safety
norms. High investments are required in advanced
technologies to meet customer requirements and
government regulations.
India is no more isolated from the world. Economic
recession, natural calamities and social unrest in any part
of the world impact business in India. Crude oil prices,
commodity prices and foreign exchange movements have
a strong bearing on business profi tability. At the local level,
the automobile industry is grappling with IR issues and the
cyclic nature of macroeconomic factors.
Maruti Suzuki is preparing itself and its business partners
to meet these challenges. Given the relevant product line
up, lowest cost of ownership, and its vast sales and service
network, Maruti Suzuki is in a better position to compete
and sustain its leadership position. However, high focus is
required to further improve quality levels, reduce wastage
and maintain cost competitiveness.
Environmental considerations are infl uencing government
policies and product plans of automobile manufacturers.
The government has asked SIAM to study the potential
for electric and hybrid vehicles in India. We believe that
the shortage of electricity and the lack of infrastructure
for charging cars will be a major handicap to the spread
of electric vehicles. Hybrid car technology for small
cars, at reasonable cost, has yet to be developed. In the
present situation, CNG seems to be the most appropriate
alternative fuel for India. CNG reduces vehicle running
cost and fuel emissions. It would make more economic
sense to use CNG for running automobiles than to
burn it for generating electricity, and use electric cars.
Government support is required to make CNG available
across the country. Adequate CNG needs to be allocated
for automotive use. The fi ve models with CNG option
launched by Maruti Suzuki have been received well by
customers in areas where the fuel is available. We plan to
launch more vehicles with the CNG option.
The increasing number of road accident fatalities has
become a major social issue that requires the attention
of the government, civil society and corporates. Poor
driving habits are a major cause of accidents. Maruti Suzuki
is trying to solve this problem by expanding its driving
training infrastructure across the country.
With rapid economic growth and investment in new
capacities, skill development is critical for the country and
the manufacturing sector. While this requires a concerted
effort at the national level, Maruti Suzuki is doing its bit
in this area as part of its CSR programme. The Company's
ITI upgradation initiative, thus far confi ned to institutes
in Haryana, was extended to other parts of the country
during 2010-11.
Maruti Suzuki will continue to engage with its stakeholders
and following an inclusive approach, make concerted
efforts to create shared value. I take this opportunity to
thank all stakeholders for their continued support and
contribution to the glorious journey of Maruti Suzuki.
I look forward to your valuable feedback.
R C Bhargava
Chairman
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I am delighted to present Maruti Suzuki¿s Sustainability
Report for 2010-11.
SUSTAINABILITY APPROACH
There is a growing awareness among government,
civil society and corporates that effective measures are
needed to protect the environment for future generations
and to uplift the underprivileged sections of society for
equitable and sustained economic growth. This requires
a collaborative approach where all stakeholders come
forward and contribute.
At Maruti Suzuki, our endeavour is to make sustainability
a way of life where all business decisions are taken in
consideration of their impact on the environment and
society, in addition to the return on investment. We believe
in sharing our best practices and learnings with business
partners so as to create a multiplier effect. Together with
our business partners, we intend to bring more focus on
issues impacting the environment and society.
BUSINESS PERFORMANCE IN 2010-11
In 2010-11, the Indian economy grew at a healthy rate
of 8.5% and the domestic car market remained buoyant,
posting a growth of 29%. The demand for cars during
the year beat all initial industry projections and our own
annual growth plans. We had to gear up our own facilities
and that of our suppliers to meet the market demand.
In 2010-11, the Company achieved the landmark of
producing its ten millionth car since commencing
production in December, 1983. With the sale of 11,132,739
units in the domestic market, the Company was successful
in marginally improving its market share. However, export
sales saw a decline of 6.3%. The drop in export markets
was largely due to dull European markets after withdrawal
of scrappage schemes by governments in the region.
While the Company posted strong volume and revenue
growth, rising commodity prices, new model launches,
higher cost of technology and adverse foreign exchange
movement impacted profi tability. The Company achieved
net sales of Rs. 361,282 million, a growth of 24.8 % whereas
EBIDTA declined by 6.8 % and PAT by 8.4 %.
The Company continued its focus on new model launches,
cost reduction, productivity improvement, quality, network
expansion, customer satisfaction and building R&D
capability. In 2010-11, the Company launched refreshed
variants of WagonR and Alto with the new K-series engine.
SX4 was launched with a state-of-the-art super turbo
diesel engine. The Company entered the luxury segment
for the fi rst time with the launch of Kizashi, India¿s fi rst
sports luxury sedan.
Customers continued to rate the Company as no.1 in sales
and service satisfaction in the JD Power Surveys.
ENVIRONMENTAL SUSTAINABILITY
In 2010-11, Maruti Suzuki registered its fi rst CDM project
with the United Nations Framework Convention on
Climate Change (UNFCCC).
The Company renewed its commitment to environment
protection with the launch of factory-fi tted CNG variants
of fi ve models with i-GPI technology: Alto, WagonR, Eeco,
Estilo and SX4. The i-GPI technology used in these vehicles
is better than the conventional CNG technology as it
delivers higher fuel effi ciency, and the loss of power is
negligible. The Company also launched the LPG version
of WagonR.
The Company experimented with hybrid and electrical
vehicle technologies, and successfully built hybrid SX4 and
electric Eeco cars. The hybrid SX4 cars were used during
the Commonwealth Games held in Delhi during the year.
In a signifi cant development, from 2010-11 the Company
started sending its hazardous waste to the cement
industry for co-processing, thus practically eliminating
the need for dumping waste in landfi lls. The focus on
increased use of solar energy for street lighting and LED
lights in the plants gained momentum in 2010-11.
The reduction in per vehicle CO2, electricity and water
consumption in the Gurgaon plant has been 15%, 16%
and 5% respectively and in the Manesar plant 13%, 1%
and 16% respectively in 2010-11.
The Company will continue to review its operations and
products from the environment perspective and look for
opportunities to further improve its performance.
SOCIAL SUSTAINABILITY
Maruti Suzuki¿s CSR activities saw an expansion in 2010-11.
The Company trained 187,000 people in safe driving in
2010-11, taking the total to over 850,000 people trained in
safe driving since 2000.
In the skill development area, the Company forged four
new partnerships with ITIs in 2010-11, taking the total
number to seven. As affi rmative action, Maruti Suzuki
chose to work with an ITI at Elathur, Kerala, that specifi cally
caters to the SC/ST community.
The Company continued its community development
initiatives around its Manesar plant. Our employees are
also contributing to social activities through an employee
volunteering programme.
The Company paid special attention to manpower
training during the year. This was especially important as
a large number of fresh and experienced personnel were
recruited for expanding operations.
Occupational health and safety was one of the areas
identifi ed during the reporting process which needed
strengthening across the Company. In 2010-11, the
Company decided to implement the OHSAS 18001
standard. The standard will be implemented in 2011-12.
Besides strengthening its own operations, the Company
also extended support to its suppliers through Project
Shikhar to improve their people and production processes.
Showing solidarity with the Japanese people and
supporting them in their hour of crisis, the Company¿s
employees, dealers and vendors jointly contributed
Rs. 107 million to provide relief to tsunami and earthquake
affected areas in Japan.
GIVE GET GROW
This Sustainability Report is a means of identifying areas of
improvement, sharing good practices for mutual learning
and moving forward step-by-step on the journey towards
sustainability.
Through this report, we have tried to capture and
share our sustainability performance with our valued
stakeholders. I will be delighted to receive your valuable
feedback or suggestions for improvement.
S. Nakanishi
Managing Director and CEO |
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| Corporate
Governance |
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Maruti Suzuki believes
that good corporate governance ensures fair and transparent
business environment. Therefore, Maruti Suzuki follows the basics
of good Corporate Governance and has been successful in
establishing trust between stakeholders, management and the board
of directors.
Corporate Governance Philosophy
Maruti Suzuki is fully committed to practicing
sound corporate governance and upholding the highest business
standards in conducting business. Being a value-driven
organisation, Maruti Suzuki has always worked towards building
trust with shareholders, employees, customers, suppliers and
other stakeholders, based on the principle of good corporate
governance, viz, integrity, equity, transparency, fairness,
disclosure, accountability and commitment to values.
Maruti Suzuki fosters a culture in which high
standards of ethical behaviour, individual accountability and
transparent disclosures are ingrained in all its business
dealings and shared by its board of directors, management and
employees. Maruti Suzuki has established systems and procedures
to ensure that its board of directors is well informed and well
equipped to fulfill its overall responsibilities and to provide
the management with the strategic direction needed to create
long-term shareholder value. |
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| Compliance |
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| To sustain being the
preferred supplier of our cars to our customers, Maruti Suzuki
abides by the statutory rules that need to be complied with. We
make sure that all necessary regulatory and mandatory
requirements for road worthiness as certified by ARAI are in
place in each of the cars that we roll out. Our processes and
systems too strictly adhere to and abide by to the above
rules. |
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