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Maruti launches Swift DZire |
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The Times
of India
New Delhi: With plans to further consolidate its position in the big-car
segment, country's largest car maker Maruti Suzuki on Wednesday launched
its new entry level sedan Swift DZire with an introductory price ranging
from Rs 4.49 lakh to Rs 6.7 lakh (ex-showroom Delhi).
The DZire, the seventh model Maruti Suzuki has launched in the last
three years, comes in both in diesel and petrol variants powered by 1.3
litre engines.
The Petrol variant will cost Rs 4.49 to Rs 5.9 lakh and the diesel Rs
5.39 to Rs 6.7 lakh.
"It has a special place in our product strategy. Millions of Indians own
compact cars. With growing incomes and better lifestyle, many of them
want to upgrade to a sedan. But today, they are not able to find an
entry level sedan that offers style, features and performance. The DZire
offers all this, and at an attractive price," Maruti Suzuki India
Managing Director S Nakanishi said.
The DZire, which offers features including integrated stereo, steering
mounted audio controls, automatic climate control, power windows and
dual airbags, has come as replacement of its earlier mid-size sedan
Esteem.
It is being launched at a time when the company has managed to race past
competition in the mid-sized sedan segment (A3) selling nearly 41,000
units in the April-February period of this fiscal.
While continuing to lead India's small car market, Maruti Suzuki has
emerged as the market leader in the A3 segment as well during 2007-08. |
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All rights reserved. Copyright Maruti Suzuki India Limited.