New Delhi: Country's largest carmaker Maruti Suzuki is turning to a 'Uniq' way to give further impetus to its oldest brand M800, with plans of launching a limited edition of the car.
Christened 'M800 Uniq', the new car will come at an extra cost of Rs 5,200 extra over the regular model. Currently, regular M800 AC model is priced at Rs 2,11,176 (ex-showroom Delhi).
Maruti Suzuki India has already started the dispatch of the car, which will come only in AC variants, to its nationwide sales network, started from yesterday.
"The idea is to make it an automatic choice of people, who love 'Uniq' things in life," the company wrote to its dealers. It will be formally available in company showrooms from August 4.
The company has loaded the limited edition of Maruti 800 Uniq with a range of new features such as body graphics, all new beige upholstery, trendy door trims with fabric patch, smart lower console box, rear package tray, stylish dome decal to attract young consumers. Recently, the company introduced LPG variant of Maruti 800.
Almost an iconic brand in India the M800, launched 25 years ago, has sold over 25,00,000 units till date. Besides, the company has exported over 183,000 units of this model.
The new launch is expected to boost sales of M800, which saw a decline of 13.72 per cent at 5,362 units as against 6,214 units in the same month last year. So far, in April to June period this year, the company has sold 16,649 units as against 17,994 units in the corresponding period a year-ago, down by 7.47 per cent.