| |
Maruti Suzuki to launch premium
hatchback Ritz on May 15
Ritz, in petrol and diesel, will be the India's first BS-IV compliant
car |
|
| New Delhi, May 05, 2009 |
|
India's number one
carmaker Maruti Suzuki India Limited is set to launch India's first
BS-IV compliant passenger car, Ritz, on May 15.
Ritz is a tallboy hatchback, positioned in the premium A2 market
segment. The Maruti Suzuki Ritz, adopts a contemporary European design
and is positioned at the growing premium-end of the compact car market.
Ritz will be the first passenger car in India to be compliant with the
BS-IV emission norms, in petrol as well as diesel variants. This is many
months ahead of the BS-IV norms being applicable in India, reinforcing
Maruti Suzuki's leadership position.
With Ritz, MSIL aims to consolidate its leadership in the highly
competitive compact car segment. The company commands the largest market
share of 58 per cent in the A2 segment.
Being a car meant for the family, the Ritz has received special
attention in the area of seating comfort. The rear seat has been
designed for comfortable seating of 3 passengers.
The suspension of the vehicle with a ground clearance of 170 mm has been
tuned for Indian road conditions.
Ritz is MSIL's eighth new model within 48 months following the launch of
Swift, Zen Estilo, SX4, Swift Diesel, Grand Vitara, Swift Dzire and
A-star. In the A-2 segment, Ritz will be the 7th offering for the
customers by Maruti Suzuki.
The Ritz combines modern European design, the sportiness of the Swift,
the latest in engine technology and Suzuki's globally acclaimed
expertise in compact cars. The Ritz further reiterates Maruti Suzuki's
commitment to bring global car models for its customers in India.
The Ritz will be available with two different engine options: a brand
new K-series 1.2 litre, four-cylinder, 85PS Petrol engine and the
super-successful 1.3 litre, 16-valve DDiS, 75PS Diesel engine. |
| |